LEARN
MARKETING
Email Marketing for Beginners
LEARN
MARKETING
Email Marketing for Beginners
LEARN
MARKETING
Email Marketing for Beginners
Email marketing is an amazing way to generate leads for your brand. But with 306 billion emails sent every day, how can you cut through the noise?
Well, first thing’s first. Your email needs to look amazing. It has to grab attention using great content, design, branding and optimization.
Easy, right?
But the fact of the matter is: it IS easy. Creating a stellar email for your marketing campaign can be as easy as 1, 2, 3. Come on, I’ll show you with 3 simple steps below.
1. CONTENT
Email marketing is an amazing way to generate leads for your brand. But with 306 billion emails sent every day, how can you cut through the noise?
Well, first thing’s first. Your email needs to look amazing. It has to grab attention using great content, design, branding and optimization.
Easy, right?
But the fact of the matter is: it IS easy. Creating a stellar email for your marketing campaign can be as easy as 1, 2, 3. Come on, I’ll show you with 3 simple steps below.
1. CONTENT
Enjoying this article?
Subscribe to be notified
when we post something new.
Enjoying this article?
Subscribe to be notified
when we post something new.
Enjoying this article?
Subscribe to be notified
when we post something new.
2. DESIGN
Most people think that design and content are the same thing, but they’re not. Content is the message. Design is how you present that message.
Great design is an integral part of any marketing process. Although it’s contrary to the popular proverb, people do judge books by their covers. I do, you do, we all do. So this is why your cover needs to pop, and it needs to captivate your audience.
There’s no right or wrong way to design an email, as long as it’s optimized for various email services. Be bold and use powerful color choices. Try to incorporate interesting textures to set your email apart from the pack.
Never use low-quality images. I can’t stress this enough. One of my biggest pet peeves in design is seeing low resolution photos. All they do is give your beautiful design a cheap look.
It’s also important to have uniform branding. Your email colors may change based on content, but that doesn’t mean that you should use a completely different logo every single time you hit send.
By keeping a tight, branded look, you will make it easier for your audience to find you. And the easier it is for them to find you, the greater the chances are that they will buy what you’re selling.
3. SUBJECT LINE
Now to the infamous subject line. Some experts might suggest that you start with your subject line first, but I always save this for last. It’s easier for me to come up with a catchy subject once I know everything that I’m going to say in my email.
Subject lines are important, because they directly impact a person’s decision to open your email or to trash it without even clicking on it. So here are some quick “don’ts”.
Don’t overuse caps. Don’t be that guy or gal. All caps read as if the person who typed it is SHOUTING AT SOMEONE.
See? No one likes to be shouted at, so make sure that you use caps moderately.
My next “don’t” is a topic of controversy among email marketers, but I’m going to say it anyway: Don’t write an extra, extra long subject line. While I don’t recommend having too short of a subject line, a subject that’s really long isn’t good either.
Everyone looks for hooks to pull them in. People are busy, and when your email pops into their inbox, they want to be able to look at it quickly and process even quicker whether or not it’s worth an open.
I recommend using a one-sentence, succinct email subject line to hook your audience and reel them in. Besides, if your subject is too long, most email services are going to cut it off anyway. So why be extra-lengthy? 50 to 65 characters should be your goal.
And there you have it: 3 simple steps to get you started on your email marketing journey.
It can seem like a lot at first, because there’s so much to learn. But take your time, find your rhythm and get started. Set small goals, achieve them, and then keep moving forward. After all, how do you eat an elephant? One bite at a time.
Most companies hire outside firms to handle their email marketing, and that’s fine too. If you want to concentrate on making your company great, while letting other people handle the great emails, reach out to us today. Theatrical Harmony Media loves to create amazing emails that make our clients look awesome!
2. DESIGN
Most people think that design and content are the same thing, but they’re not. Content is the message. Design is how you present that message.
Great design is an integral part of any marketing process. Although it’s contrary to the popular proverb, people do judge books by their covers. I do, you do, we all do. So this is why your cover needs to pop, and it needs to captivate your audience.
There’s no right or wrong way to design an email, as long as it’s optimized for various email services. Be bold and use powerful color choices. Try to incorporate interesting textures to set your email apart from the pack.
Never use low-quality images. I can’t stress this enough. One of my biggest pet peeves in design is seeing low resolution photos. All they do is give your beautiful design a cheap look.
It’s also important to have uniform branding. Your email colors may change based on content, but that doesn’t mean that you should use a completely different logo every single time you hit send.
By keeping a tight, branded look, you will make it easier for your audience to find you. And the easier it is for them to find you, the greater the chances are that they will buy what you’re selling.
3. SUBJECT LINE
Now to the infamous subject line. Some experts might suggest that you start with your subject line first, but I always save this for last. It’s easier for me to come up with a catchy subject once I know everything that I’m going to say in my email.
Subject lines are important, because they directly impact a person’s decision to open your email or to trash it without even clicking on it. So here are some quick “don’ts”.
Don’t overuse caps. Don’t be that guy or gal. All caps read as if the person who typed it is SHOUTING AT SOMEONE.
See? No one likes to be shouted at, so make sure that you use caps moderately.
My next “don’t” is a topic of controversy among email marketers, but I’m going to say it anyway: Don’t write an extra, extra long subject line. While I don’t recommend having too short of a subject line, a subject that’s really long isn’t good either.
Everyone looks for hooks to pull them in. People are busy, and when your email pops into their inbox, they want to be able to look at it quickly and process even quicker whether or not it’s worth an open.
I recommend using a one-sentence, succinct email subject line to hook your audience and reel them in. Besides, if your subject is too long, most email services are going to cut it off anyway. So why be extra-lengthy? 50 to 65 characters should be your goal.
And there you have it: 3 simple steps to get you started on your email marketing journey.
It can seem like a lot at first, because there’s so much to learn. But take your time, find your rhythm and get started. Set small goals, achieve them, and then keep moving forward. After all, how do you eat an elephant? One bite at a time.
Most companies hire outside firms to handle their email marketing, and that’s fine too. If you want to concentrate on making your company great, while letting other people handle the great emails, reach out to us today. Theatrical Harmony Media loves to create amazing emails that make our clients look awesome!
"I'm ready to get started today!"
You might be interested in
How Important is Image and Presentation?
In this digital age that we’re in, we are constantly in presentation mode: We present ourselves through social media, through our websites…
Be Careful when Choosing When & How to Market!
There are different factors that you must consider when you prepare to market and advertise your business. Location is obviously…
Calvin is the founder and CEO of Theatrical Harmony Media.
We are a full-service marketing agency that works with celebrities, companies,
brand owners and public figures to craft the perfect image
to build their audience and clientele base.
Calvin is the founder and CEO of
Theatrical Harmony Media. We are a full-service marketing agency that works with celebrities, companies, brand owners and public figures to craft the perfect image to build their audience and clientele base.
full-service marketing agency that works with celebrities, companies,
brand owners and public figures to craft the perfect image to build their audience and clientele base.
How Important is Image and Presentation?
In this digital age that we’re in, we are constantly in presentation mode: We present ourselves through social media, through our websites…
Be Careful when Choosing When & How to Market!
There are different factors that you must consider when you prepare to market and advertise your business. Location is obviously…
How Important is Image and Presentation?
In this digital age that we’re in, we are constantly in presentation mode: We present ourselves through social media, through our websites…
Be Careful when Choosing When & How to Market!
There are different factors that you must consider when you prepare to market and advertise your business. Location is obviously…
Calvin is the founder and CEO of Theatrical Harmony Media. We are a full-service marketing agency that works with celebrities, companies, brand owners and public figures to craft the perfect image to build their audience and clientele base.
