“I needed a total website overhaul and the Theatrical Harmony team delivered much more than I could’ve imagined. Their work has elevated my brand and I am so thankful for their expertise. “
Irving Parry Real Estate
Testimonial
“I needed a total website overhaul and the Theatrical Harmony team delivered much more than I could’ve imagined. Their work has elevated my brand and I am so thankful for their expertise.”
Testimonial from
Irving Parry Real Estate
Theatrical Harmony team delivered much more than I could’ve imagined.”
— Irving Parry Real Estate
LEARN
PRICING
How to Charge What You're Worth
You’re a business owner. Are you making enough money? Probably not.
If you’re a business owner that’s struggling with how much to charge your customers, then guess what? You’re not alone. Studies show that most businesses fail within their first 5 years because they don’t charge enough to keep their doors open.
LEARN
PRICING
How to Charge What You're Worth
You’re a business owner. Are you making enough money? Probably not.
If you’re a business owner that’s struggling with how much to charge your customers, then guess what? You’re not alone. Studies show that most businesses fail within their first 5 years because they don’t charge enough to keep their doors open.
LEARN
PRICING
How to Charge What You're Worth
You’re a business owner. Are you making enough money? Probably not.
Business owners: If you’re struggling to figure out what to charge your customers, then guess what? You are not alone.
Many small businesses fail within their first five years for one simple reason: They are not charging enough to keep their doors open.
Look. I get it. I’ve been exactly where you are. When you first start a business, it’s a lot like a bird trying to fly for the first time. Your wings are unsteady, and you aren’t really sure if they’re going to work or not.
Be careful when choosing when & how to market
Email Marketing for Beginners
The Importance of Image and Presentation
Business owners: If you’re struggling to figure out what to charge your customers, then guess what? You are not alone.
Many small businesses fail within their first five years for one simple reason: They are not charging enough to keep their doors open.
Look. I get it. I’ve been exactly where you are. When you first start a business, it’s a lot like a bird trying to fly for the first time. Your wings are unsteady, and you aren’t really sure if they’re going to work or not.
Be careful when choosing when & how to market
Email Marketing for Beginners
The Importance of Image and Presentation
Business owners: If you’re struggling to figure out what to charge your customers, then guess what? You are not alone.
Many small businesses fail within their first five years for one simple reason: They are not charging enough to keep their doors open.
Look. I get it. I’ve been exactly where you are. When you first start a business, it’s a lot like a bird trying to fly for the first time. Your wings are unsteady, and you aren’t really sure if they’re going to work or not.
It’s the same in business. We watch people all around us start successful businesses, but we don’t know if it will work for us. And so we are very careful about every single thing that we do, afraid that the slightest misstep will mean that the business fails.
So when it comes to pricing, we think, “Well, let’s not charge too much, because if we do, we’ll scare away potential customers.”
Does your
brand have
a bold &
engaging
website?
It’s the same in business. We watch people all around us start successful businesses, but we don’t know if it will work for us. And so we are very careful about every single thing that we do, afraid that the slightest misstep will mean that the business fails.
So when it comes to pricing, we think, “Well, let’s not charge too much, because if we do, we’ll scare away potential customers.”
It’s the same in business. We watch people all around us start successful businesses, but we don’t know if it will work for us. And so we are very careful about every single thing that we do, afraid that the slightest misstep will mean that the business fails.
So when it comes to pricing, we think, “Well, let’s not charge too much, because if we do, we’ll scare away potential customers.”
No, I’m not saying that’s a true statement. I’m simply saying what all of us have thought at one time or another. When you’re building your customer base, you feel that you can’t really afford to lose any of them, and so you bend over backwards to keep the few customers that you do have.
But what you don’t realize is that undervaluing your product and service does more harm than good.
Be honest with yourself right now: As a business, are you making enough money? If you are, then you can stop reading right now. You’ve solved the puzzle, and this blog isn’t for you. Hit the X in the top right corner, and go be great.
But if the answer is no, then I have another question. If you’re not making enough money, then why are you even in business?
I’ve lived by a very simple rule these last few years. During a very tense moment when I was doing a LOT of work, but only making a LITTLE money, I came to a realization. That realization was that I refuse to be in business just to pay bills. I refuse to do all the hard work of running a business just so I can barely stay afloat.
If that’s all I’m going to do, then I can do that with less effort and half the headache by simply being an employee of someone else. If all I want to do is struggle, then why add running a business to my list of woes? I can struggle just fine by working for someone else.
But if I’m going to run a business, then I’m going to run the business so that it will be successful. And to be successful, I have to value the services that I’m providing, and I have to make sure that my potential customers and clients see the value of my services.
That’s what being in business is about. In historic times, it wasn’t even called “business”. It was called “trade”. But it operated very similar to what we have now. Back in those days, one person would have an item that another person did not have. The other person would have an item that the first person didn’t have. They both saw the value in what the other had, and so they traded with one another.
It’s the same now. Your client is supposed to recognize the value of what you have that you are selling to them. 
The item or service is something that they either can’t do, don’t have access to, or they don’t want to do it; but it’s something that they need. And that’s why they come to you.
When most people go and look for a product or service that they need, they don’t care about the price. What I mean is: if the service or product is worth it to them, then they will pay whatever price you set.
It’s up to you to charge a price that will be profitable for you, instead of you simply breaking even. But you have to realize and understand the value of what you provide, before you can communicate that value to your customers.
How do you do that? There are many ways, but one of the best ways is to check out the competition. Look and see what they are charging, and price your products accordingly. 
And when I say accordingly, I don’t mean that you should necessarily copy their prices, because there are other variables that you should consider.
For instance, let’s say that you’re selling lemonade, and Lemons Delight around the corner is selling lemonade too. Now should you check to see what they’re charging? Of course. Should you charge the same price that they’re charging? Well let’s see.
If your product is equal to the product that they’re selling, then you may choose to be strategic and sell your product a few cents lower than theirs, or you may choose to sell at the same price.
But what if you have the superior product? If you have the superior product, then you have the option to charge the superior price. It’s all up to you. But the one thing that you do NOT want to do, is completely undercharge yourself so that you are barely turning a profit.
You have to believe in yourself and what you’re doing. You have to believe in the product or service that you’re selling.
When I first started out, I was barely making ends meet. I would charge a few hundred dollars for services that other companies charged tens of thousands or even hundreds of thousands of dollars for. But I had convinced myself somewhere along the way that if I charged as much as other companies, that I would lose my clients.
I’m telling you right now: I was WRONG.
When I finally got the courage to raise my prices and charge what my services were worth, I didn’t lose clients. In fact, I gained more. And guess what? The new clients that I gained were better clients. 
They were clients who truly didn’t care how much I charged, as long as I gave them a great product and service. They were willing to pay for what they needed, especially if they knew that it would be done right.
I remember when I landed my first $8000 project. That was substantially more than what I had previously charged, and so I was a little jittery when I went to give my client the proposal. I had literal butterflies in my stomach as I wondered whether I would lose this client forever because I had quoted what I felt was a very expensive price.
But I put away those feelings of doubt, and I put on my game face. And when I gave my proposal to the client, they quickly said yes, because they were shocked that it didn’t cost more. They honestly thought that the quote I gave them was lower than what they would have found elsewhere. And I came to discover that they were right.
They knew the value of the services that I provided before I did. And that was an extremely teachable moment for me, that I try to share with other business owners as often as I can; because I believe that my experiences can truly help others.
I know plenty of business owners who complain that “My customers don’t understand all of the work that goes into what I do.”
I listen to them and I let them get it all out. And once they’re finished, I tell them that it’s their fault. It’s the business owner’s fault if the customer doesn’t value what you provide.
One of your primary jobs as a business owner is to communicate the value of what you do to your client. 
Your client should know that your pricing is the best deal they will get for the quality of the product that you give them.
And once they understand that, then you can charge whatever YOU want to charge. It’s your business. You must set the pricing that will benefit you and your business.
No, I’m not saying that’s a true statement. I’m simply saying what all of us have thought at one time or another. When you’re building your customer base, you feel that you can’t really afford to lose any of them, and so you bend over backwards to keep the few customers that you do have.
But what you don’t realize is that undervaluing your product and service does more harm than good.
Be honest with yourself right now: As a business, are you making enough money? If you are, then you can stop reading right now. You’ve solved the puzzle, and this blog isn’t for you. Hit the X in the top right corner, and go be great.
But if the answer is no, then I have another question. If you’re not making enough money, then why are you even in business?
I’ve lived by a very simple rule these last few years. During a very tense moment when I was doing a LOT of work, but only making a LITTLE money, I came to a realization. That realization was that I refuse to be in business just to pay bills. I refuse to do all the hard work of running a business just so I can barely stay afloat.
If that’s all I’m going to do, then I can do that with less effort and half the headache by simply being an employee of someone else. If all I want to do is struggle, then why add running a business to my list of woes? I can struggle just fine by working for someone else.
But if I’m going to run a business, then I’m going to run the business so that it will be successful. And to be successful, I have to value the services that I’m providing, and I have to make sure that my potential customers and clients see the value of my services.
That’s what being in business is about. In historic times, it wasn’t even called “business”. It was called “trade”. But it operated very similar to what we have now. Back in those days, one person would have an item that another person did not have. The other person would have an item that the first person didn’t have. They both saw the value in what the other had, and so they traded with one another.
It’s the same now. Your client is supposed to recognize the value of what you have that you are selling to them. The item or service is something that they either can’t do, don’t have access to, or they don’t want to do it; but it’s something that they need. And that’s why they come to you.
When most people go and look for a product or service that they need, they don’t care about the price. What I mean is: if the service or product is worth it to them, then they will pay whatever price you set.
It’s up to you to charge a price that will be profitable for you, instead of you simply breaking even. But you have to realize and understand the value of what you provide, before you can communicate that value to your customers.
How do you do that? There are many ways, but one of the best ways is to check out the competition. Look and see what they are charging, and price your products accordingly. And when I say accordingly, I don’t mean that you should necessarily copy their prices, because there are other variables that you should consider.
For instance, let’s say that you’re selling lemonade, and Lemons Delight around the corner is selling lemonade too. Now should you check to see what they’re charging? Of course. Should you charge the same price that they’re charging? Well let’s see.
If your product is equal to the product that they’re selling, then you may choose to be strategic and sell your product a few cents lower than theirs, or you may choose to sell at the same price.
But what if you have the superior product? If you have the superior product, then you have the option to charge the superior price. It’s all up to you. But the one thing that you do NOT want to do, is completely undercharge yourself so that you are barely turning a profit.
You have to believe in yourself and what you’re doing. You have to believe in the product or service that you’re selling.
When I first started out, I was barely making ends meet. I would charge a few hundred dollars for services that other companies charged tens of thousands or even hundreds of thousands of dollars for. But I had convinced myself somewhere along the way that if I charged as much as other companies, that I would lose my clients.
I’m telling you right now: I was WRONG.
When I finally got the courage to raise my prices and charge what my services were worth, I didn’t lose clients. In fact, I gained more. And guess what? The new clients that I gained were better clients. They were clients who truly didn’t care how much I charged, as long as I gave them a great product and service. They were willing to pay for what they needed, especially if they knew that it would be done right.
I remember when I landed my first $8000 project. That was substantially more than what I had previously charged, and so I was a little jittery when I went to give my client the proposal. I had literal butterflies in my stomach as I wondered whether I would lose this client forever because I had quoted what I felt was a very expensive price.
But I put away those feelings of doubt, and I put on my game face. And when I gave my proposal to the client, they quickly said yes, because they were shocked that it didn’t cost more. They honestly thought that the quote I gave them was lower than what they would have found elsewhere. And I came to discover that they were right.
They knew the value of the services that I provided before I did. And that was an extremely teachable moment for me, that I try to share with other business owners as often as I can; because I believe that my experiences can truly help others.
I know plenty of business owners who complain that “My customers don’t understand all of the work that goes into what I do.”
I listen to them and I let them get it all out. And once they’re finished, I tell them that it’s their fault. It’s the business owner’s fault if the customer doesn’t value what you provide.
One of your primary jobs as a business owner is to communicate the value of what you do to your client. Your client should know that your pricing is the best deal they will get for the quality of the product that you give them.
And once they understand that, then you can charge whatever YOU want to charge. It’s your business. You must set the pricing that will benefit you and your business.
No, I’m not saying that’s a true statement. I’m simply saying what all of us have thought at one time or another. When you’re building your customer base, you feel that you can’t really afford to lose any of them, and so you bend over backwards to keep the few customers that you do have.
But what you don’t realize is that undervaluing your product and service does more harm than good.
Be honest with yourself right now: As a business, are you making enough money? If you are, then you can stop reading right now. You’ve solved the puzzle, and this blog isn’t for you. Hit the X in the top right corner, and go be great.
But if the answer is no, then I have another question. If you’re not making enough money, then why are you even in business?
I’ve lived by a very simple rule these last few years. During a very tense moment when I was doing a LOT of work, but only making a LITTLE money, I came to a realization. That realization was that I refuse to be in business just to pay bills. I refuse to do all the hard work of running a business just so I can barely stay afloat.
If that’s all I’m going to do, then I can do that with less effort and half the headache by simply being an employee of someone else. If all I want to do is struggle, then why add running a business to my list of woes? I can struggle just fine by working for someone else.
But if I’m going to run a business, then I’m going to run the business so that it will be successful. And to be successful, I have to value the services that I’m providing, and I have to make sure that my potential customers and clients see the value of my services.
That’s what being in business is about. In historic times, it wasn’t even called “business”. It was called “trade”. But it operated very similar to what we have now. Back in those days, one person would have an item that another person did not have. The other person would have an item that the first person didn’t have. They both saw the value in what the other had, and so they traded with one another.
It’s the same now. Your client is supposed to recognize the value of what you have that you are selling to them. The item or service is something that they either can’t do, don’t have access to, or they don’t want to do it; but it’s something that they need. And that’s why they come to you.
When most people go and look for a product or service that they need, they don’t care about the price. What I mean is: if the service or product is worth it to them, then they will pay whatever price you set.
It’s up to you to charge a price that will be profitable for you, instead of you simply breaking even. But you have to realize and understand the value of what you provide, before you can communicate that value to your customers.
How do you do that? There are many ways, but one of the best ways is to check out the competition. Look and see what they are charging, and price your products accordingly. And when I say accordingly, I don’t mean that you should necessarily copy their prices, because there are other variables that you should consider.
For instance, let’s say that you’re selling lemonade, and Lemons Delight around the corner is selling lemonade too. Now should you check to see what they’re charging? Of course. Should you charge the same price that they’re charging? Well let’s see.
If your product is equal to the product that they’re selling, then you may choose to be strategic and sell your product a few cents lower than theirs, or you may choose to sell at the same price.
But what if you have the superior product? If you have the superior product, then you have the option to charge the superior price. It’s all up to you. But the one thing that you do NOT want to do, is completely undercharge yourself so that you are barely turning a profit.
You have to believe in yourself and what you’re doing. You have to believe in the product or service that you’re selling.
When I first started out, I was barely making ends meet. I would charge a few hundred dollars for services that other companies charged tens of thousands or even hundreds of thousands of dollars for. But I had convinced myself somewhere along the way that if I charged as much as other companies, that I would lose my clients.
I’m telling you right now: I was WRONG.
When I finally got the courage to raise my prices and charge what my services were worth, I didn’t lose clients. In fact, I gained more. And guess what? The new clients that I gained were better clients. They were clients who truly didn’t care how much I charged, as long as I gave them a great product and service. They were willing to pay for what they needed, especially if they knew that it would be done right.
I remember when I landed my first $8000 project. That was substantially more than what I had previously charged, and so I was a little jittery when I went to give my client the proposal. I had literal butterflies in my stomach as I wondered whether I would lose this client forever because I had quoted what I felt was a very expensive price.
But I put away those feelings of doubt, and I put on my game face. And when I gave my proposal to the client, they quickly said yes, because they were shocked that it didn’t cost more. They honestly thought that the quote I gave them was lower than what they would have found elsewhere. And I came to discover that they were right.
They knew the value of the services that I provided before I did. And that was an extremely teachable moment for me, that I try to share with other business owners as often as I can; because I believe that my experiences can truly help others.
I know plenty of business owners who complain that “My customers don’t understand all of the work that goes into what I do.”
I listen to them and I let them get it all out. And once they’re finished, I tell them that it’s their fault. It’s the business owner’s fault if the customer doesn’t value what you provide.
One of your primary jobs as a business owner is to communicate the value of what you do to your client. Your client should know that your pricing is the best deal they will get for the quality of the product that you give them.
And once they understand that, then you can charge whatever YOU want to charge. It’s your business. You must set the pricing that will benefit you and your business.
A lot of people google, trying to find exact pricing for their products or services. I’m sure many of you have come across the formula that’s taught in business school: You add up the labor and overhead costs, add the profit that you want to earn, and then divide the total by the hours that you worked.
That’s a good formula. For me though, I try to take into account the competition (or even lack thereof), the area that I’m in, etc.
That’s what works for me. Find what works for you. But always remember: Charge what you are worth. That’s how you become a successful, viable business that will be around for a very long, long time.
Does your brand have a bold & engaging website?
A lot of people google, trying to find exact pricing for their products or services. I’m sure many of you have come across the formula that’s taught in business school: You add up the labor and overhead costs, add the profit that you want to earn, and then divide the total by the hours that you worked.
That’s a good formula. For me though, I try to take into account the competition (or even lack thereof), the area that I’m in, etc.
That’s what works for me. Find what works for you. But always remember: Charge what you are worth. That’s how you become a successful, viable business that will be around for a very long, long time.
Does your brand have a bold & engaging website?
A lot of people google, trying to find exact pricing for their products or services. I’m sure many of you have come across the formula that’s taught in business school: You add up the labor and overhead costs, add the profit that you want to earn, and then divide the total by the hours that you worked.
That’s a good formula. For me though, I try to take into account the competition (or even lack thereof), the area that I’m in, etc.
That’s what works for me. Find what works for you. But always remember: Charge what you are worth. That’s how you become a successful, viable business that will be around for a very long, long time.
Does your brand have a bold & engaging website?
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Read More
Be careful when choosing when & how to market
Email Marketing for Beginners
The Importance of Image and Presentation
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We want to know what you think about this article. Leave a comment below.
